Strategy

Our Strategic Objectives

Thirteen objectives describe what Qatar Hiways is proposed to become: a Qatari premium road mobility company that starts at home and draws on the best of the global coach industry.

Concept objectives — no agreements implied

01

Build a luxury road mobility ecosystem in Qatar

Develop a road travel experience whose quality matches Qatar's international standing in aviation and hospitality.

02

Connect air travel with road travel

Build a model that could in future link Qatar Airways itineraries with ground services before and after the flight.

03

Study integration with Mowasalat / Karwa

Develop a strategic model to examine merger, partnership or a jointly established premium road-transport arm.

04

Support Qatari tourism

Create an advanced tourism transport network connecting the country's key destinations.

AirportHotelsMuseumsSports FacilitiesLusailDohaDesert AttractionsCultural Sites

05

Create a regional GCC network

Study future services between Qatar and the wider Gulf Cooperation Council states.

06

Adopt the best coaches in the world

Select vehicles, chassis and cabins through a structured global manufacturer comparison.

07

Deliver an aviation-grade travel experience

Move the journey from bus transport to premium road travel.

Premium Road Travel

08

Raise safety standards

Apply the highest available standards across the fleet and the operation.

Vehicle SafetyDriver MonitoringADASPredictive MaintenanceFleet MonitoringEmergency Response

09

Build a global bus-industry knowledge centre

Turn the platform into an intelligence hub monitoring the world's coach industry.

ManufacturersNew ModelsTechnologyElectric MobilityHydrogenSleeper BusesLuxury CoachesBusworld

10

Build a global media and influencer network

Work with specialist journalists and creators to carry the Qatar Hiways experience internationally.

11

Attract global manufacturers to Qatar

Use the platform to open structured conversations with manufacturers.

Fleet SupplyJoint DevelopmentTechnology TransferAssemblyManufacturing

12

Study future bus manufacturing or assembly in Qatar

Develop a long-term feasibility study for local industrial capability.

Bus AssemblyCabin ProductionSeat ManufacturingLuxury ConversionFleet RefurbishmentTelematicsAI Fleet Systems

13

Build a single decision-maker platform

One dashboard covering the entire venture.

ManufacturersContactsInfluencersRoutesFleetRFPsMeetingsProjectsResearchPartnerships
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